Building an influencer directory: what happens when marketing, IT and data science come together
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Michel Kaufmann
Head of Marketing & Growth, Picstars
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Josh Mauk
CTO, Picstars
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Lisa-Christina Winter
User Experience Researcher, Starmind
In this talk we will dive into a business case of PICSTARS by presenting step by step what needs to be done to create a relevant database of influences and creators. We will talk about how data science & marketing automation can help you to grow and enrich your data directory by the example of PICSTARS
| Time | Title | Room | Duration |
|---|---|---|---|
| 14:25 |
Building an influencer directory: what happens when marketing, IT and data science come togetherMichel Kaufmann, Josh Mauk, Lisa-Christina WinterHead of Marketing & Growth (Picstars), CTO (Picstars), User Experience Researcher (Starmind) |
Werdino | 30m |