The 7 Obstacles of Data-based Decision Making (and How We Can Overcome Them)
Digital Analyst, Tamedia AG
The digital world offers a massive amount of user behaviour data that can be used to guide our decisions. But data is not objective – it is a social construct and therefore needs special handling. While aknowledging its perks, this talk introduces the pitfalls of data-based decision making, using the movie "The Matrix" as an analogy.
Digital Analyst (Tamedia AG)